Greenwashing Climate Conversation

November 17, 2020

“Greenwashing” is when businesses exaggerate their sustainable practices in order to mislead and gain the trust of eco-conscious consumers. Watch this video to join WUCCP in discussing and applying the rising phenomenon of greenwashing.

Watch the recording


  • Tim Bartley, Professor of Sociology
  • Jenn DeRose, Known & Grown Manager
  • Victoria Donaldson, Green Dining Alliance Program Manager
  • Jessalyn Kohn, MBA/MPH Candidate; Net Impact Olin Chapter
  • David Webb, Lecturer in Environmental Studies

Greenwashing Resources

Known & Grown STL: Local Food Locator
Consumer Reports: Guide to Food Labels
Foodprint: Various food label guides
VOX: “Wild-caught,” “Organic,” “Grass-fed”: what do all these animal welfare labels actually mean?
ASPCA: Meat, Eggs, and Dairy Label Guide
The Humane Society’s How to Decipher Egg Carton Labels”* (this one does not paint a full picture)
Environmental Working Group’s
Label Decoder
Environmental Working Group’s Meat Eater’s Guide
NPR: “Farm Fresh? Natural? Eggs Not Always What They’re Cracked Up To Be”
A Greener World: Food Labels Exposed
Cultivating a Healthy Food System: Decoding Animal Welfare Labels
Ecowatch: 7 Deadly Sins of Greenwashing
Indiana University Press: Three ways to make conscientious consumption more productive
Ecopolitics Podcast: Corporate Social Responsibility